While a marketing plan contains a list of actions, without a sound strategic foundation, it is of little use to a business. A solid online marketing strategy is the foundation of a well-written marketing plan. What’s the difference between a marketing plan and a business plan?Ī marketing plan may be part of an overall business plan. It's written for a specific period of time and explains both your current situation and your future plans.
A marketing plan is a document that details how you're going to execute your strategy.
